Create an employer brand that resonates with job seekers and your employees and truly reflects your corporate values! Join us at the 4th Employer Branding Conference in Berlin. You will get the chance to:
- Learn about employer branding strategies in three modules: Building an employer brand, communicating and measuring it
- Network with international colleagues and experts in this field
- Benefit from hands-on-advice presented by our speakers
Get inspired by innovative case studies, thought-provoking campaigns and new approaches to employer branding.
Building an authentic employer brand
- Create a brand that resonates
- Identify corporate values
Communicate your benefits
- Engage your employees
- Attract potential candidates
Measuring its impact
- Understand the value of employee surveys
- Learn about KPIs
- Understand how your employer brand resonates with potential candidates
Learn what it takes for your employer brand to stand out while discussing with experts from across Europe.
Dr. Edna Ayme-Yahil is Corporate Head of Marketing and Communications at
Panalpina. Prior to joining Panalpina, Ayme-Yahil ran DigiComms, a communications consultancy. She has also held various senior in-house communications roles, including at Philip Morris International, Nissan and EIT Digital. She currently serves as Managing Vice President of the European Association of Communications Directors.
Sarah Dovlo worked several years as consultant in advertising and marketing agencies before switching to HR as a social media manager focused on employer branding for Swiss Railways. From 2013 on she was Head of HR Marketing/Early Talent Management for ABB Europe. Since April 2018 she is Global Head of Employer Branding and HR Marketing for Telekom.
Patrick De Pauw
25 years of experience as communication and marketing director. Started 5 years ago the start-up Social Seeder. Currently we’re helping over 250 organisations with our SaaS solution.
Dani Buijtenhek, made in Germany, is a Netherlands-based and globally active, seasoned communication and presentation professsional, with over 20 years of experience with some of the world’s leading brands, lile Adidas, Roche, Danone, Teva or FedEx.
Dani is the owner and founder of danibu | Making your communication dance, an internationally-operating communication consulting, training and public speaking agency – with a twist of Argentine Tango, that gets clients and audiences alike moving perfectly in step.
Oliver Burauen has more than 20 years of experience in marketing communications. After his studies in marketing he has worked for brands like Marriott, McDonalds and Telefónica o2. In his function as managing director of grapevine marketing Gmbh, a market leading agency for employer branding and recruitment marketing, he and his team consult and serve successfully more than 25 national and international clients from all kinds of industries and different sizes.
Stacey Minton joined Celgene in January 2013 and currently leads Corporate and Employee Communications for Worldwide Markets (ex-US). Stacey brings more than 18 years of experience in healthcare communications, having worked for both agencies and in-house healthcare companies across pharmaceuticals, biologics, medical devices, diagnostics and health services.
Stacey is also a member of the Board of the Healthcare Businesswomen’s Association (HBA) London chapter, where she serves as Director-at-Large for the Marketing and Communications committee. She is a frequent speaker and meeting facilitator and is passionate about driving bold and impactful creativity in the healthcare sector. She resides in London with her husband.
Prof. Dr. Ana Adi
Prof Dr Adi writes, teaches and researches topics related to storytelling, protest public relations and corporate activism. Prior to joining Quadriga University of Applied Sciences and running their executive MBA Communication & Leadership at Quadriga University, Dr Adi has worked, lived and studied in the USA (with a Fulbright scholarship), Belgium, Bahrain, Thailand and the UK (and travelled far beyond). She is the Chair of the Digital Communication Awards in Berlin since 2015 and a member of the Institute for Public Relations Measurement Commission since 2018. She has just launched Protest Public Relations: Communicating Dissent and Activism (Routledge) and is currently working on a podcast series called Women in PR.
Graeme Johnson is Global Director of Resourcing & Employer Brand at GVC (world’s largest sports betting and gaming business). Former Group Head of Employer Brand at British Telecom, and Head of Resourcing at Virgin Media. He most famously developed a pioneering approach to candidate experience at Virgin Media, grounded in Net Promoter Score insight, and highlighted the commercial impact poor recruitment has on subscription and retail businesses in particular.
His work was showcased at LinkedIn Talent Connect in 2016, and case study available on #HROS and YouTube.
Chris Stanke is responsible for Infineon’s employer branding. His main motivation are happy candidates and employees who have found the
job they‘ve always wanted. His passion for creative ideas and conceptual thinking has started as a copywriter in a small advertising agency.
This was followed as consultant and project manager at different marketing and communications agencies with focus on trade marketing,
corporate communications and employer branding. He has designed recruiting and employer branding campaigns for clients from
various industries and all sizes – from global aerospace companies to local nursing homes.
Sandra Petschar is currently working as a Digital Project Manager within Philips’s Global Employer Branding Team. With a background in digital
marketing she’s focusing on increasing the talent message share-of-voice within Philips key career channels, the continuous optimizations efforts on Philip’s 24 career websites worldwide as well as connecting all pieces together to enable TA teams to make data driven decisions.